Mumbai, April 27: BIG FM, India’s largest single brand radio network, has announced its entry into the corporate experiences segment with the launch of BIG FM Experiences, a dedicated vertical focused on Meetings, Incentives, Conferences and Events (MICE).
With this launch, BIG FM expands its ecosystem beyond Radio to address the growing demand for immersive, results-driven corporate engagements. BIG FM Experiences will focus on designing and delivering integrated experience platforms that align brand objectives with meaningful audience engagement, moving beyond conventional event management approaches.
The new vertical is built on BIG FM’s extensive network of 67 radio stations, its multilingual reach across regions, and a strong digital presence connecting with millions of consumers nationwide. This foundation allows BIG FM Experiences to combine the network’s media amplification capabilities with on-ground execution, creating a differentiated offering within the MICE ecosystem.
BIG FM Experiences will deliver a comprehensive portfolio of corporate engagements, structured across both internal and external stakeholder ecosystems. For organisations, the vertical will design and execute employee engagement programs, rewards and recognition initiatives, sales and partner incentive programs, as well as leadership offsites and culture-building interventions aimed at strengthening internal alignment and performance.
On the external front, BIG FM Experiences will enable brands to engage meaningfully with their audiences through roadshows, on-ground activations, B2B conferences and corporate events, alongside brand-led consumer engagement formats. This will be further complemented by curated domestic and international MICE programs, proprietary IP-led experiences, and strategic incentive travel initiatives, as well as purpose-driven CSR and community engagement platforms aligned with brand values.
Positioned as a corporate experience design company, BIG FM Experiences brings together strategic brand thinking, technology-enabled planning, and disciplined execution to deliver scalable and measurable outcomes. With end-to-end ownership and the ability to operate across markets, the vertical is designed to meet the evolving needs of enterprises seeking greater impact, consistency, and accountability in their engagement initiatives.
Commenting on the launch, Ashit Kukian, CEO, BIG FM, said, “BIG FM Experiences represents a strategic expansion of our capabilities as we continue to build a diversified and future-ready business. The MICE industry is increasingly moving towards integrated, experience-led solutions, and our network strength, audience insights, and execution expertise position us well to deliver at scale. Through BIG Experiences, we aim to create platforms that foster meaningful engagement while delivering measurable value for organisations.”
The platform will be rolled out in a phased manner across key metropolitan markets, supported by strong regional execution capabilities and a centralized strategic framework. The company aims to establish the vertical as a trusted partner for enterprises looking to elevate their corporate engagement and experience strategies.
About BIG FM:
BIG FM, a brand of Reliance Broadcast Network Limited which is wholly owned subsidiary of Sapphire Media Limited, reaches 340+ million listeners across 67 stations, making it India’s largest single-brand radio network with unparalleled national penetration. This transformation, underlined by four core pillars—content, music, soundscape and technology—positions BIG FM as a dynamic multimedia platform. With a reimagined brand song by the versatile Sushant Divgikar (aka Rani Ko-HE-Nur), BIG FM infuses vibrant energy and an upbeat tempo, perfectly capturing its philosophy of Dhun Badal Ke Toh Dekho. Through its various campaigns and IPs, the platform continues to uphold its position as an inspirer; and a catalyst for driving meaningful conversations. In recent years, the network has taken a significant leap in the digital space by leveraging technology and AI-driven innovations to deliver personalized and immersive content experiences with initiatives such as Super Duper Dhamaka, BIG Dhun and BIG Bingo Cricket. Pioneers in impactful storytelling, BIG FM offers a diverse range of original shows, including Dhun Badal Ke Toh Dekho, Suhana Safar with Annu Kapoor, Yaadon Ka Idiot Box with Neelesh Misra, BIG Golden Voice, BIG Marathi Bioscope with Subodh Bhave, etc. Its occasion-based programming, CSR initiatives and innovative campaigns consistently resonate with audiences, earning accolades at prestigious industry platforms such as the ABBYs, E4M Golden Mikes, India Audio Summit & Awards, New York Festivals and ACEF Awards. Recently, BIG FM was awarded as the ‘Radio Station Of The Year’ at the ACEF Awards 2025.
