Bengaluru, 31st August, 2026: BigCity Promotions, India’s leading full-service sales promotions and loyalty agency, today announced the appointment of Jayakrishna Dasari as Head of Engineering. In his new role Jayakrishna will lead the company’s technology strategy, platform architecture and engineering execution. His appointment comes at a time when the company is entering its next phase of growth and technology is becoming increasingly central to BigCity’s loyalty, rewards and enterprise engagement businesses.
With over 20 years of experience in technology and product engineering, Jayakrishna prior to joining BigCity Promotions, served as VP, Head of Engineering at Onsurity, where he was responsible in building and scaling technology products and team across multiple regions and domains. Before that in his tenure at MFine, Jayakrishna helped build and scale the technology and product ecosystem supporting a digital healthcare platform that grew to serve 10 million+ consumers across B2C, B2B, B2B2C and D2C models.
At BigCity Promotions, Jayakrishna will oversee product engineering, platform architecture, SaaS and multi-tenant platforms, data and analytics, AI and automation, cloud infrastructure, security, scalability and reliability. A key part of his mandate will be to lead the engineering of BigCity’s next-generation multi-tenant loyalty platform, enabling greater configurability and scalability across brands and loyalty use cases.
Commenting on the appointment, Vikas Shah, Co-Founder, BigCity Promotions, said, “BigCity has always combined technology with deep execution capability and as our business and client mandates have evolved, technology is becoming increasingly central to our proposition. Jay joins us at an exciting stage of this journey. His experience in engineering, architecture, platform development and building technology teams will help us strengthen our technology foundations while accelerating the development of more scalable, intelligent and AI-enabled solutions for our clients. We are delighted to welcome him to the leadership team.”
Speaking on the occasion, Jayakrishna Dasari, Head of Engineering, BigCity Promotions, said, “I am excited to join BigCity at an important stage of its growth journey. Loyalty and customer engagement are increasingly shaped by technology, data and AI, creating a significant opportunity to build more intelligent, scalable and configurable platforms. My focus will be on strengthening our engineering foundation, building the next generation of BigCity’s technology platforms, and enabling the organization to innovate and deliver faster for our customers. I look forward to working with the team to build technology that can support BigCity’s growth and create meaningful value for brands and their customers.”
For the last 20 years, BigCity Promotions has been designing impactful loyalty programmes, consumer engagement campaigns and reward-based marketing strategies for a number of brands, FMCG companies, retail firms, Banking & Finance institutions including HDFC, Britannia, Titan, Coca-Cola, Amazon, Airtel, Cadbury, McDonald’s and many more. Last year the BigCity entered the Australian market and further plans to expand its footprints in other parts of the world to tap the vast opportunities that market has to offer.
About BigCity Promotions
BigCity is a full-service sales promotion and loyalty agency delivering customised marketing programs for brands across sectors. Headquartered in Bengaluru, the company provides a complete solution for running sales promos and loyalty programs from ideas to fulfilment. Established in 2012, the company is headed by Vikas Shah, who has delivered powerful results for over 500+ brands and offered unparalleled value to customers with its customised marketing programs. BigCity has designed reward campaigns and marketing strategies for brands such as Britannia, Titan, Coca-Cola, Tanishq, HDFC, Amazon, Airtel, Cadbury, McDonald’s and many more. These campaigns motivated customers to take actions beneficial to a brand, such as making purchases, sharing content, referring friends, or achieving specific milestones. By offering rewards such as discounts, points, free products, or exclusive experiences, BigCity helped brands foster long-term relationships and active engagement with their target audiences.
