Bira ninety-one, one of all India’s fastest-developing manufacturers in its category, and boAt, India’s #1 Earwear logo (as consistent with IDC India Monthly Wearables Tracker, November 2021 release) have come collectively to release an exclusive ‘BOOM’ audio series this is excessive on each capability and aesthetics.
The ‘BOOM’ series will encompass the logo’s quirky but effective Stone SpinX 2. zero and Stone a hundred ninety making them the correct birthday celebration companions. For individuals who experience the song of their personal space, this series will even include boAt Rockerz 450 Headphones.
The ‘BOOM’ series has been intricately curated for purchasers who’re formidable and expressive and don their wearable add-ons as an extension to their personality. It seamlessly integrates the bold shade palette and the hanging layout of Bira ninety one’s ‘BOOM’ version with the fashion-ahead aesthetically designed boAt portfolio.
The limited-version series is anticipated to be not anything much less than the go-to fashion announcement accent of the season. To deliver alive the crucial subject of the song that resonates with each manufacturer, Bira ninety-one crafted a unique song for this collaboration called ‘Get Set BOOM’.
The excessive-strength video paints a photo of the correct weekend, with song bringing buddies collectively in a remaining house-birthday birthday celebration setting.
The playful and upbeat lyrics and sturdy visuals are complemented with diffused integrations of the audio series and different logo products to create the ‘birthday celebration vibe’ like by no means before.
Commenting in this epic partnership, Ankur Jain, CEO and Founder, Bira ninety one said, “Beer and Music are an in shape made in heaven, that is why we’re pleased to announce our partnership with boAt. At Bira ninety-one, we were partnering with numerous like-minded homegrown manufacturers, to offer precise studies to our purchasers. And this affiliation with India’s biggest earwear logo is any other step in that direction.
The release of the limited-version series of ultra-fashionable audio gadgets facilitates each manufacturer’s supply on their customer promise of pleasant and innovation.
Our endeavor at Bira ninety-one is to turn out to be a lifestyle logo and we were constructing a dynamic portfolio of merchandise on the Bira ninety-one Merch Store. This partnership with boAt takes us a step nearer toward that goal.”
Commenting on this affiliation, Aman Gupta, Co-Founder, and CMO Imagine Marketing Pvt. Ltd. said, “We are elated to associate with Bira ninety-one, a logo this is playful, innovative and resonates nicely with our logo ethos. We aspire to release the maximum precise, vibrant, and quirky merchandise withinside the Indian Market and the BOOM series showcases our ideology sincerely nicely. We wish our boAt heads experience the usage of those merchandise as a good deal as we did design them.”
The BOOM series could be to be had completely on Bira ninety one’s Merch keep and the boAt internet site beginning twentieth January.