BoAt, Dixon technologies form joint venture


Imagine India Marketing Limited and Dixon Technologies Limited joined together to announce a 50-50 venture. Imagine Marketing Limited, India’s earwear brand, and Dixon Technologies Limited, an electronic manufacturing company.

Both the companies are trying to co-invest in the developing Indian mobile accessory through this creating a way to ‘Make in India’ in this field.

The joining will create the companies to satisfy the needs of the customer through a good quality and aspirational lifestyle-concentrated hearable solutions, sponsored by standard assembling and R&D. If the Marketing is successful, the boAt continues to create a big change in their design, R&D of products, technological relationship, and production. In boat Lab, it contains more than 25 Engineers for customizing and designing products, especially for Indian customers.

They are highly supportive of the ecosystem and environment of India. the boAt is a vibrant audio industry with Dixon having a manufacturing capability that will change this venture to a grand success as they produce good qualified and customer friendly items to the Indian market. Thus creating a new mode as the ‘Make in India’ initiative.

Sameer Mehta, Co-Founder, and Chief Product Officer Imagine Marketing Private Limited say that We are glad to be part of this venture with Dixon, which will start us to produce and deliver good quality products at an affordable cost. We are mainly focusing on young and digitally aware customers in India and globally as they are mostly buying this new technology compared to other ages.

Joining the qualities of Imagine and Dixon, we are aiming to begin a strong base in both service and environment in India. Due to this venture, domestic production will increase significantly help in enhancing India’s share in global markets.

Over the year, boAt has created a strong brand unity, high-quality audio devices which are famous for their quality, style, and efficiency. As a result, the partnership will enhance manufacturing in India with low cost, good quality, and great performance. We are very much bothered to introduce and develop more ideas which are suitable for Indian scenario and culture, says Mr. Atul B Lall, Vice Chairman & Managing Director of Dixon Technologies Limited.

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