Black Friday online sales increased “in width” this year instead of going through the roof the exact day. Though the peak for the online orders was lower during the traditional selling dates, the phase of high demand has lasted longer.
Admitad Affiliate in its recent research has found out that buyers worldwide were spending most of their money on electronics and apparel. In comparison to 2020, this year garnered much more interest in games and the event industry.
The various estimates from experts suggest that the volume of online sales on Black Friday decreased from $9 billion last year to $8.9 billion this year. The simple explanation for the decreased sales is that last year the sales took place during the lockdown period in many countries.
As a result, buyers had no option other than to choose goods on the internet instead of shopping offline like they are used to.
In 2021 however, users returned to their normal shopping process. Moreover, many brands offered discounts before the 26th of November and even extended them after the Black Friday period.
Admitad Affiliate also states that the value of Indian orders’ values, when compared to the normal period, increased by 66% this Black Friday. The value of the average online order doubled during the sales days and reached $18.
Sales at various marketplaces account for a little bit less than half of the sales. 43% of the online sales this Black Friday in the country were made using smartphones.
Curiously, all the appetite for buying goods for home and furniture was satisfied during the Singles Day Sale on the 11th of November. The category did not even make it to the top list in terms of sales. However, it did take the top spot during the 11.11 sale 2 weeks earlier.
A major motivation for a substantial part of users (36.4%) to shop on Black Friday was the profitable deals from the cashback services. 19.4% of the users decided to buy on the advice of blogs and online media, 7.8% by affiliate stores, and 7.5% by coupon services. 9.7% of the customers came via social networks and messengers. The income of Indian Publishers grew by a total of 37% on Black Friday this year.