Maharashtra, 10 June 2026: Blue Riband Gin unveils a bold new look, reimagining one of India’s most iconic gin brands for a new generation of consumers. The refreshed packaging brings a contemporary and premium design language to the brand while preserving the trusted liquid and heritage that have defined Blue Riband Gin for decades.
The revamp reflects Blue Riband Gin’s commitment to staying relevant in an evolving market, enhancing shelf appeal and strengthening its connection with both loyal consumers and modern gin drinkers.
Speaking on the launch, Mr. Sumit Tiwari, General manager – Marketing for Inbrew Beverages said “With this refreshed identity, Blue Riband enters a new chapter that balances heritage with modernity. The new packaging has been thoughtfully designed to enhance the brand’s contemporary appeal while retaining the trust, familiarity, and taste profile that consumers have always loved. The revamp reflects Inbrew Beverages’ continued focus on premiumizing and strengthening its portfolio through modernization and consumer-led innovation, ensuring the brand resonates with both loyal consumers and a new generation seeking a premium gin experience.”
Blue Riband Gin with its revamped packaging is now available across Maharashtra with 750ml, 180ml and 90ml SKUs.
About InBrew Beverages:
Inbrew Beverages is one of India’s leading alcoholic beverage companies, with a diverse portfolio which comprises of 43 legacy spirit brands across all categories along with 5 iconic beer brands.
At the heart of Inbrew’s growth strategy is the blend of heritage with modern innovation and true entrepreneurial spirit. The company has a rich tapestry of iconic brands, true craftsmanship with contemporary innovation, packaging and communication to elevate consumer experiences at every touch point.
Inbrew continues to revitalize their legacy brands while introducing exciting new products to cater to the ever-evolving consumer preferences across all segments.
