Maharashtra, 10 June 2026: White Mischief Vodka, one of India’s most loved vodka brands, announces a comprehensive brand revamp and premiumization across its core portfolio. The transformation marks a significant milestone in the brand’s evolution as it repositions itself for a new generation of consumers seeking elevated yet approachable drinking experiences.
The revamped portfolio introduces a refreshed packaging design, sharper visual identity, and an improved liquid profile crafted to deliver a smoother, more contemporary vodka experience. While retaining the youthful, vibrant spirit that has long defined the brand, the new White Mischief Vodka reflects a more premium and modern aesthetic aligned with evolving consumer preferences.
Speaking on the transformation, Mr. Sumit Tiwari, General manager – Marketing for Inbrew Beverages said “The premiumization initiative is part of our broader strategy to strengthen our portfolio and cater to the growing demand for contemporary, high-quality Vodka among India’s young adult consumers. White Mischief has always enjoyed strong consumer recall and cultural relevance in the Indian vodka market. With this revamp, we are reimagining the brand for today’s consumers bringing together a refreshed look, a smoother liquid experience, and a more premium appeal, while staying true to the fun, youthful personality that consumers love.”
White Mischief Vodka is now available across Maharashtra with 750ml, 180ml and 90ml SKUs.
About InBrew Beverages:
Inbrew Beverages is one of India’s leading alcoholic beverage companies, with a diverse portfolio which comprises of 43 legacy spirit brands across all categories along with 5 iconic beer brands.
At the heart of Inbrew’s growth strategy is the blend of heritage with modern innovation and true entrepreneurial spirit. The company has a rich tapestry of iconic brands, true craftsmanship with contemporary innovation, packaging and communication to elevate consumer experiences at every touch point.
Inbrew continues to revitalize their legacy brands while introducing exciting new products to cater to the ever-evolving consumer preferences across all segments.
