Bookings open for Audi India’s all-electric SUVs


The German luxury car manufacturer, Audi, commenced bookings today for its all-electric SUVs, the Audi e-Tron and the Audi e-Tron Sportback in India. The perfect personification of the future, but in the present, these electric SUVs (Sports Utility vehicles) are powered by a dual-motor setup.

The Audi e-tron Sportback and the Audi e-tron are both uniquely different. The Audi e-Tron is a dapper, big SUV with a well-defined straight roof. For customers who appreciate design and want to catch all the attention – the Audi e-tron Sportback is an athletic SUV with a powerful, sloping roofline. Each of these sports utility vehicles can be booked with an initial booking amount of Five lakh Rupees. 

Commenting on the declaration, The Head of Audi India, Mr Balbir Singh Dhillon, said, “The future is electric and we are excited to open bookings for not one but two electric cars – the Audi e-Tron Sportback and the Audi e-Tron in India. The E-Tron is not just a single product but a brand in itself and we will launch a lot of new models under this brand. With progress comes evolution, and the Audi e-tron and the Audi e-tron Sportback are the highest levels of that evolution. These are not just any other SUVs, this is the beginning of a new era – the electric era. These are cars from the future, built for the future.”

The e-Tron name describes Audi vehicles that are completely driven by electric power, featuring fast-charging and plug-in convenience, advanced energy recovery whilst driving, a Range Mode and of course, zero emissions just like all other electric cars.  

Backed by two incredibly dynamic electric motors in the front and rear, the Audi e-tron and the Audi e-tron Sportback provide a completely exotic driving experience. Both these SUVs promise an incredible driving experience with their adaptive air suspension, progressive steering and electric all-wheel-drive system, which provides for optimal traction control, handling and driving comfort in all driving situations. 

Customers can book the Audi e-Tron and the Audi e-Tron Sportback online through their website ( from the comfort of their home or can register their interest at the closest Audi India dealership.

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