BookMyShow launches “unlocking life” campaign


The online booking platform BookMyShow has launched a new campaign which is named “unlocking life”. The campaign film shows how people used to enjoy and have fun with their friends and family before the pandemic and the video suggests people enjoy their lives as they did before but differently and enjoy all kinds of entertainment experiences outside their homes.

The video also mentions BookMyShow’s previous launch about the “My Safety First” feature through which the audience can have their entertainment experience safely and securely. The new campaign comes at the right time when the entertainment is coming back after a period of six months.

The concept was designed and implemented by BookMyShow’s in- house team, the campaign video was promoted to target fun-lovers of all age groups irrespective of their geographic restrictions and connecting through different social media platforms, which highlights the concept of outside the home entertainment experience.

The campaign creates awareness about the significance of following health and safety measure a focuses on highlighting the safety feature by ensuring the users of safe entertainment experience and this safety feature was developed using BookMyShow’s robust consumer and data analytics which would show the users the safety measures followed by partners across the country.

The users can get more details about the practices followed by partners by using the tag “My Safety Feature” where information regarding social distancing based seats, regular temperature check of staff members, compulsory mask and sanitizers to be used before the start of the show, etc.

The chief operating officer- cinemas of BookMyShow, Ashish Saksena stated that the new campaign focused on changing the entertainment experience of users and assures that it will be made available to the users while maintaining the entertainment level. The audience can prepare themselves for something fun and enjoyable and not miss the chance to create good moments with their dear ones in such exceptional situations.

The safety feature on the site platform helps to strengthen the concept of offering safe entertainment to the audience and the company encourages all the fun lovers to get themselves ready for a unique entertainment experience.


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