In the spirit of festivity, Greenply Industries, one of India’s biggest interior infrastructure brands with over 30 years of expertise in producing a comprehensive range of plywood block boards, flush doors, decorative veneers, and other products has declared its ‘Spot the Virashield’ campaign for the Durga Puja. The campaign will be launched across the seven days of Durga Puja.
This year, Durga Puja brings with it a ray of faith to win against all odds, with Ma Durga bestowing its positive spirit amongst all to fight this pandemic. With this campaign, Greenply aims to guide in the positive spirit amongst all Kolkatans and inspire them to have a safe Durga Puja by keeping all the social distancing protocol.
According to the current pandemic situation, the “Spot the Virashield” campaign has been invented to highlight Greenply’s new offering of zero-emission plywood with antiviral and antibacterial protection. Also based on this situation most of the products have the features of antibacterial protection. In this product also the shield will help to reach out to the mass with the message of Greenply’s commitment to delivering environmentally friendly products to its consumers.
The campaign aims to provide relevant information to the audience about the advantages of using zero-emission plywood with Virashield protection. Also, the company put forward a new offer which is, there will be assured prices when one click that shares the Virashield installation picture along with tagging Greenply on their social media handle.
Speaking about the campaign, Sanidhya Mittal, Joint Managing Director – Greenply Industries Ltd comment that this year, the Durga puja celebration will be very different from the previous years. According to the company, they give top priority to the health of consumers, the company decided to come up with this activation to promote the festive spirit amongst everyone. It is through festivals like these, that allow the every brands to do something more for the consumers and be able to connect with them in a very meaningful way.
Through this campaign the company wants everyone to enjoy this festivity by adhering and keeping all the safety norms defined by the authority. The campaign will be spread across the seven days of Durga Puja.