Burger King’s latest campaign directly acknowledges the role the brand plays in contributing to global global climate change , albeit during a lighthearted way intended to show consumers on the environmental impact of the livestock industry and lift awareness for a replacement low-methane emission Whopper.
Mason Ramsey better referred to as the viral Walmart yodeling kid is back within the spotlight but not for a new album or anything like that but rather a music commercial for Burger King about reducing cow-based methane emissions (which is simply an elaborate way of claiming cow farts) and it’s a bit surreal.
To develop a new diet for beef utilized in Whoppers, Burger King partnered with U.S scientists, adding a little amount of lemongrass to their feed. Early studies indicate the change can reduce daily methane emissions 33%. Starting today, the brand will sell Whoppers using the more climate-conscious meat at select locations in Miami, NY City, Austin, Portland and Los angeles.
The reason this video exists: Burger King—a company that’s literally founded on the assumption that beef is good—has announced an initiative to handle the environmental impact of its most vital commodity. The brand has, consistent with a press release, “partnered with top scientists to develop and test a brand new diet for cows, which consistent with initial study results, on the average reduces up to 33% of cows’ daily methane emissions.”
The video was seen over 1,000,000 times, and has been receiving loads of criticism from viewers with the likes to dislike ratio almost split within the center.
Burger King also released behind the scene’s footage of how they made the video and explained that even their video was made with sustainability in mind to remain inline with the message of the video itself.
The purpose-driven campaign arrives as a part of Burger King parent company’s Restaurant Brands permanent framework to enhance sustainability within the industry and make a positive social impact with consumers. Livestock contributes to roughly 14.5% of worldwide greenhouse emission emissions, consistent with data from the United Nations’ Food and Agriculture Organization shared by Burger King.
Fernando Machado, global CMO of Burger King and RBI, said during a press statement, “We are making all our findings public.” “If the entire industry, from farmers, meat suppliers, and other brands join us, we will increase scale, and collectively help reduce methane emissions that affect global climate change .”
“Finally, there’s some climate news worth singing about. Take a glance at the #CowsMenu and Burger King’s effort to scale back global methane emissions. Thanks, to burger king for letting me be the voice of all the young folks who are excited to make a far better future.” wrote Ramsey on his Instagram account.