Missed TikTok! Here comes Instagram Reels 15-second short video: Expert view


India is one of the world’s largest digital economies. The growing digital economy in India is envisioned to succeed in a worth of nearly $1 trillion by the year 2025. From MNCs to government bodies to start-ups, digitalisation is making Indian companies future-ready to require advantage of opportunities and overcome challenges. BW Business World invited Ajit Mohan, administrator, Facebook India for the virtual edition of BW Dialogue, To know how digital technology can influence consumer behaviour and why India is additionally a serious digital market globally. 

In conversation of Mohan with Dr Annurag Batra – Chairman & Editor-in-Chief, exchange4media & BW Business World, discussed the subject ‘Leadership and Digital Economy’, and spoke about the unprecedented rise of digital transformation within the country, digital influence on Indian consumers, and expectations from leaders and leaderships.

Instagram has announced the extension of the testing of Reels, a video format, to India. Instagram Reels offers a new way to create and share short videos on the platform. People can express themselves by record, edit and share the 15 second multiclip videos with audio effects. For public account users videos are available through a new space within the ‘Explore’ tab.

Banning of Tik Tok creates an enormous vacuum for 15 second videos within the Indian Internet space, Facebook owned Instagram on Wednesday announced the extension of the testing of Reels that allows their users to record-edit-share short multiclip videos to India.

Instagram also allows users to share the reels to Explore and provides users the chance to access a bigger audience, especially since quite 50 percent of accounts on Instagram globally visit Explore monthly .

People can be inspired to make the next reel by showcasing an entertaining selection of reels made by public accounts on Instagram.

Ajit Mohan, managing director and vice president of Facebook India, stated that, “With the increase in video consumption overall and videos making up over a 3rd of posts on Instagram in India, Instagram features a big role to play in unleashing expression within the country. We’re unveiling the long run of entertainment on the platform, during how that ignites creativity, With Reels. Whatever way you would like to precise yourself, it is now available on Instagram, With multiple creative formats.” 

Shah added that, “We’re excited to expand the test of Reels to India and provide subsequent generations of creators born and bred in India an opportunity to share their native and cultural context -and be potential global stars”.

The feature will start rolling bent users in India from 7.30 pm from Wednesday and at the onset, are going to be populated with content from a various set of public figures and creators, like Ammy Virk, Gippy Grewal, Jahnavi Dasetty aka Mahathalli, Radhika Bangia, Komal Pandey, Arjun Kanungo, Indrani Biswas aka Wondermunna, Kusha Kapila, RJ Abhinav and Ankush Bhaguna.


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