15 Kolkata tea stalls to serve immunity-boosting honey tea and Dabur to provide ‘Suraksha Kits’ for its worker’s security.
“Tea, is an elixir for Bengalis,” says the voice-over in Dabur Honey’s latest commercial. Tea in company with football and politics, the best triad a Bengali can experience.
Regrettably, the pandemic and ensuing shutdown sealed the ‘ubiquitous’ tea stalls. Throughout this phase, the stall owners and the tea enthusiasts suffered. And after the lockout was lifted, people were reluctant to enter their beloved tea stalls.
At this point time, Dabur honey took a hand and supported the tea stall makers and tea drinkers through its ingenuity, ‘Cha with Immunity Benefits of Dabur Honey‘.
‘Honey wala cha’ was added to the tea menus at the stalls under this initiative. Why? Why? Honey not just to enhances flavor, but also incorporates natural antioxidants and minerals that help improve immunity.
And in place to guarantee the safety of the tea stall workers, Dabur will also deliver Suraksha Kits – consisting of a face shield, reusable face mask, hand sanitizer, washable gloves, and headcover – to these workers.
Since the outbreak of the COVID pandemic, Dabur has been at the forefront of the development of new products and initiatives intended to improve immunity and disease control. This effort to provide the cha with immunity benefits of the Dabur Honey project is part of this venture. This Immunity Builder tea will be sold at 15 Kolkata Tea Stalls providing Fitness and Taste to customers.
Under the motif “Ekhun Sudhumatra Cha Noy, Chaan”, Cha with the immunity of Dabur Honey. Dabur intends to enhance awareness of Dabur Honey in improving immunity and to lead a healthier lifestyle by swapping sugar with honey in your regular diet. To ramp up the natural immunity, people only need to stir Dabur Honey in black or lemon tea and can have a fusion of taste and wellness. “said Dabur India Ltd Category Head-Honey Kunal Sharma.
In June, Dabur released the ‘Immunity Kit’ as part of its effort to combat the COVID-19 pandemic. The package contains Dabur ‘s selection of time-tested ayurvedic formulations such as Chyawanprash, Giloy Ghanvati, Giloy Churna, Stresscom Ashwagandha, ImuDab Syrup, Honey, Honitus and Honitus Hot Sip. And Dabur has also launched a hand sanitizer called ‘Dabur Sanitize.’ It is available in three different fragrances: Regular, Lemon and Strawberry.