Mumbai, India – 21st June 2025: BURGER KING®, one of the world’s most loved quick service restaurants, has partnered with ZEE5 to celebrate the launch of its latest release, Detective Sherdil. Helmed by Ravi Chhabriya, the film stars Diljit Dosanjh as a quirky, lovable detective navigating hilarious cases with unexpected twists. Featuring Boman Irani, Diana Penty, Chunky Panday, Banita Sandhu and more, Detective Sherdil promises a fun-filled, entertaining ride. This collaboration brings together food and entertainment, offering fans a flavorful experience inspired by the film’s playful narrative. Created by AAZ Films and Offside Entertainment; presented by Maurya Entertainment Production, Detective Sherdil premieres exclusively on ZEE5 starting June 20, 2025
As part of the association, BURGER KING® India has unveiled an exclusive limited-period ‘Detective Sherdil Combo’, crafted to mirror the fun, intriguing, and charming personality that Diljit Dosanjh brings to his detective role. The combo includes Veg or Chicken Whopper Jr. with Cheese, Saucy Fries and Chocolate Thick Shake, all bundled at just Rs. 299, available for a limited time across all BURGER KING® restaurants. With this association, BURGER KING® continues to stay in sync with the preferences of India’s Gen Z audience and delivers an irresistible mix of food, fandom, and fun.
In addition to the exclusive combo, Burger King is rolling out a fun-filled social media campaign to engage fans and movie buffs. As part of the user-generated content (UGC) challenge, guests are invited to create quirky and entertaining memes using fun stills featuring the star-studded cast of Detective Sherdil. With Diljit Dosanjh’s charm, Boman Irani’s wit, and the ensemble’s playful moments, the campaign promises to spark creativity and buzz across social media platforms. Participants stand a chance to win exciting prizes, making this an interactive and engaging way to build momentum around the film’s release.
Kapil Grover, CMO, BURGER KING® India, shared:
“At BURGER KING®, we’re always looking for new ways to create memorable experiences that resonate with our guests. Our collaboration with ZEE5 for Detective Sherdil allows us to blend cinema and food culture in a way that excites our Gen Z and millennial audience. The exclusive ‘Detective Sherdil Combo’ reflects the charm and intrigue of the film while delivering the indulgent taste we’re known for.”
Kartik Mahadev, Chief Marketing Officer, ZEE Entertainment Enterprises Ltd. shared, “At ZEE5, we believe great stories deserve to be experienced beyond the screen. Our partnership with BURGER KING® for Detective Sherdil is a fun, flavourful extension of the film’s quirky, entertaining spirit. Collaborations like these help us connect with audiences in fresh, unexpected ways and turn every new release into a shared cultural moment. We look forward to serving fans a generous dose of entertainment, both on and off the screen.”
This one-of-a-kind collaboration is now live, inviting fans to step into the world of Detective Sherdil while enjoying BURGER KING®’s delicious offerings across India.
For more information, please visit www.burgerking.in
