McDonald’s Asian nation (N&E) goes ‘Burrraaahh’ in their latest campaign, for the freshly introduced Butter Chicken and Butter Paneer grilled burgers.
The light-hearted and kinky ad film showcases the customers’ excitement, expressed through a hearty ‘Burrraaahh’, upon experiencing these burgers for the initial time.
The film opens with 3 friends standing in an exceedingly queue to position their order once one amongst them goes ‘Burrraaahh whereas scanning through the menu at a McDonald’s edifice.
The film then focuses on a father-son couple enjoying their meal at the edifice observant this right along and obtaining curious and excited to know the expression everyone seems to be sharing.
Commenting on the campaign Rajeev Ranjan, Chief in operation Officer, McDonald’s Asian nation – North and East, said, “Burrraaahh is that the manner our North Indian guests categorical the sensation after they expertise excitement, joy and delight along.
Our new ad film utterly captures these emotions our guest’s expertise whereas overwhelming our Butter Chicken and Butter Paneer grilled burgers.”
The style palette of those grilled” burgers area unit galvanized by the delectable world-famous north-Indian makhani cuisines. We tend to area unit certain that these burgers would build our customers go ‘Burrraaahh’.
“Fans of Punjabi food area unit instinctively progressing to fall loving with the new McDonald’s butter chicken & paneer grilled burgers.
like you’d go ‘Ooh-la-la’ on attempting a stunning French wine, or ‘Bravo!’ on tasting a resourceful Italian dish – after we took our initial bite of the new burger, we tend to instinctively go, ‘Burrraaahh!’
Through the film, we tend to wish to point out constant happiness that we tend to fully-fledged whereas enjoying the new burger.
You’d positively go ‘Burrraaahh!’ after you attempt it”, said, Iraj Fraz Batla, inventive Head – North, DDB Mudra.
Inspired by native Indian flavors, McDonald’s Asian nation North & East recently launched Butter chicken grilled and butter paneer grilled burgers.
The burgers area unit is offered across McDonald’s restaurants in North and East India* through dine-in, takeaway, drive-thru, McDonald’s app, and thru McDelivery (including Swiggy, Zomato, and Magic Pin).