BYJU’S unveils the‘ LeaderHER’ campaign

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BYJU’S has announced the start of LeadHER, a special project aimed at educating and empowering girls from marginalised communities. BYJU’S employees can select a girl kid from a low-income family who will benefit from BYJU’S tech-driven, high-quality, and individualised learning programmes as part of this initiative.

BYJU’S ideology is based on providing students with access to high-quality education, and this is instilled in every staff. Even though the epidemic has had a disproportionate impact on girls, researchers estimate that ten million Indian girls may drop out of secondary school as a result of COVID-19’s economic impact.

This programme gives BYJU’S workers the chance to make a difference firsthand and contribute to the company’s aim of ensuring a fair playing field for all females.

Employees have already submitted almost 2,000 nominations just two weeks after the launch.

This programme is also a major step forward for BYJU’s flagship social impact initiative, “Education for All.” Since its inception in 2020, the initiative has reached 3.4 million youngsters in 26+ states and 340+ districts across the country.

By 2025, it hopes to have a beneficial impact on 10 million youngsters. Nearly half of the beneficiaries of BYJU’s Education for All initiatives are girls, demonstrating the university’s commitment to providing girls with an equal opportunity to learn.

On the occasion of the initiative’s debut BYJU’S Vice President of Social Initiatives, Mansi Kasliwal, stated that every child, regardless of socioeconomic or cultural hurdles, deserves an equal opportunity to learn. However, there is a significant gender disparity in education in India, which has grown as a result of the pandemic.

This programme is the result of a collaborative effort by BYJU’S employees, and it represents a big step in providing girls with quality education and empowering them to follow their ambitions.

When you educate girls, you are conserving learning for an entire generation, according to BYJU’S. This is mirrored in the fact that approximately half of the beneficiaries of BYJU’s Education for All initiative are female.

“They hope to influence the lives of women in underprivileged communities with the introduction of the ‘LeadHER’ campaign, and they are certain that it will contribute to their empowerment and self-sufficiency,” Kasliwal stated.

BYJU’S is also honouring and commemorating the amazing stories of six women-led NGO founders who are working to close the learning gap across the country as part of this campaign.

These stories, which have been turned into videos, show how the NGO partners IDEA Foundation, Little Umbrella Foundation, rZamba, EkTara, Nirnayam, and Smiles Foundation have worked tirelessly to encourage girl child education in India.

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