Parle Agro unveils campaign for B Fizz featuring Arjun Kapoor


Parle Agro has sent off its most recent summer campaign for its vigorous malt enhanced, organic product juice-based drink, B Fizz the new expansion to Parle Agro’s spearheading sparkling organic product drink portfolio.

With its forceful designs for B Fizz this late spring, the organization is set to additional drive development and permeability for the brand; a brand that has previously left a ruling imprint in the drink business in only a year and a half since its launch.

Sent off at the peak of the pandemic in 2020, B Fizz upset the malt-seasoned organic product drink class with record-breaking development and deals regardless of working under a severe lockdown.

According to auxiliary information research, B Fizz developed the class to multiple times the size inside a solitary year. Presently with business sectors working at full limits helping utilization open doors, Parle Agro is raring at the bit to open the maximum capacity for B Fizz with a 360-degree showcasing plan for the brand. 2022 is the main summer that gives the beverage giant the chance to take advantage of the working B fizz in an unhindered market climate.

In the two-section crusade including brand diplomat Arjun Kapoor, B Fizz underlines the refreshment as a beverage for the bold. The advertisement film features the elating experience that accompanies only one taste of B Fizz while animating a feeling of intensity in the shopper. Keeping up with the unmissable symbolism of the brand, the new mission video centers around the taste profile and soul that the beverage evokes.

Talking about the brand, Nadia Chauhan, Joint MD and CMO, Parle Agro, said, “Staying with the heritage, B Fizz is one more top champion advancement from the Parle Agro portfolio that has upset the market. Inside only one year, B Fizz developed to an INR 500 crore brand; a surprising accomplishment, especially experiencing the same thing.”

“We are excited up for our campaign for B Fizz this summer. We are completely equipped to benefit from the freedom and amazing open doors that this season offers and anticipate breaking our record and arriving at new statures for B Fizz,” Chauhan added.

Parle Agro’s multi-channel crusade for B Fizz will be showcased across television, Outdoors, Advanced, and OTT stages. To additional get in contact with shoppers, the mission will be seen promoted during IPL as world TV film debuts through advertisement spots.

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