The Meat Lover’s Nakhras concept is brought to life in the most recent brand campaign. Licious has collaborated with Bollywood superstars Anil Kapoor and Arjun Kapoor to bring this key idea to life in their largest-ever mass-media campaign.
When Licious, India’s largest meat and seafood brand, launched in 2015, it changed the way people in the country thought about meat. Licious began their journey with the conviction that India deserved better meat, and went on to understand all the intricacies and complexities of what great meat and seafood entail!
And they’ve polished this information over the last five years to grasp all of the nakhras of the meat-eater. Nakhra is a manifestation of Licious’s love of meat, which is at the center of all they produce. It doesn’t matter if it’s the nakhra of 150+ quality checks, exquisite packaging, or an unbroken cold chain.
Licious’s obsession for the most scrumptious meat and seafood causes them to be incredibly finicky and passionate! The Meat Lover’s Nakhras concept is brought to life in the most recent brand campaign. Licious has collaborated with Bollywood superstars Anil Kapoor and Arjun Kapoor to bring this key idea to life in their largest-ever mass-media campaign.
Meghna Apparao, Chief Business Officer, Licious said that Licious’s role is more important now than it has ever been. Since last year, they’ve been working extremely hard to provide the greatest meat and seafood to their customers while keeping them safe and at home. A decent dinner is a fantastic source of consolation, especially in these trying times. The Licious promise is to continue inspiring your inner chef and to be an integral part of your culinary adventure.
Licious collaborated with TILT to create two lighthearted commercials starring Anil Kapoor and Arjun Kapoor, who portray the myriad nakhras that meat-eaters have. The film depicts the couple bonding over cooking, eating fish-fry and tangdi kebab, and having a good time in general.
The actors were chosen because their on-screen demeanor would be influenced by their connections. After all, you prepare and share your meals with people you care about. This casual and seamless companionship is reflected in the films.
The audience will be wowed by the cute uncle-nephew chemistry, as well as their trademark style and dialogues. In addition to its ramification throughout all brand assets, the campaign is manifested through TV commercials and digital films.