ICICI Prudential Mutual Fund introduces new campaign


The secret to wealth generation is smart asset allocation, which has been proven throughout history. By investing across asset classes, not only do you minimize risk through diversification, but you can also boost your return potential as different asset classes tend to perform well in different market conditions.

The difficulty is determining what to buy and when to sell. Our feelings of greed and anxiety aggravate this problem even further. That’s where the Dynamic Asset Allocation Fund, or Balanced Advantage, comes in.

This type of hybrid mutual fund invests in both equities and debt securities. The allocation is handled dynamically in response to changing market conditions, to provide a good investment experience throughout a market cycle.

The primary goal of this category is to safeguard investors against any market event that could harm their investments. Investing in this category allows investors to tap on the experience of fund managers who have successfully navigated portfolios through a variety of market scenarios. The allocation to various asset classes in the ICICI Prudential Balanced Advantage Fund is based on an in-house model.

Their most recent Investor Education Campaign is aimed at raising awareness of the advantages of Balanced Advantage Funds, often known as Dynamic Asset Allocation Funds.

The integrated multi-media campaign is timed to coincide with the start of the cricket season. As a way to connect with the cricket lover in all of us, communication surrounding the topic is created around the cricketing analogy of choosing the proper shot selection.

A well-balanced hitter is compared to the Balanced Advantage Fund in the advertising. Matches are won by correctly assessing the pitch and weather conditions, as well as picking the appropriate team. Furthermore, a balanced batter who adjusts his shot selection to score off the loose balls scores runs and chases targets.

The existence of a Balanced Advantage Fund in an investor’s portfolio is comparable to having this batsman on the squad. Staying involved in a balanced advantage scheme allows you to take advantage of numerous investment opportunities across the stock and debt markets while also allowing you to become defensive in times of market instability.

Abhijit Shah, Head- Marketing, Digital & Customer Experience, ICICI Prudential AMC said that when it comes to investing, having the appropriate asset allocation is critical. With its capability of dynamically changing stock and debt allocation, the Balanced Advantage Funds category helps satisfy this need while effectively controlling market volatility.

They believe that this form of the fund is ideal for all types of investors and should be a part of everyone’s portfolio because it helps to keep the portfolio protected against large drawdowns.

The campaign will reach the masses through a television commercial that will be broadcast mostly during forthcoming cricket events and on news channels, OTT and social media channels such as YouTube, Facebook, and Twitter will be heavily utilized.

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