Mondelez India, the creators and bread cooks of a portion of India’s most loved eating brands – Cadbury Dairy Milk, Bournvita, and Oreo among others, today reported its introduction to the interesting snack bar category, with the dispatch of the new Cadbury Fuse Fit.
With this advancement, the organization plans to foster the current specialty and developing snack bar category, with developing buyers who pick ‘good for you’ options in day-by-day nibbling. With scrumptious Cadbury milk chocolate as a bedrock, the lunchroom packs together the integrity of peanuts and almonds that make for 50% of the bar, satisfying 10% of day-by-day protein necessity.
Shoppers are presently progressively searching for in a hurry tidbit that could be for early in the day hunger, mental incitement, or even to break exhaustion, as they invest most energy at home. With that, they are additionally settling on knowing eating decisions that convey both – goodness and taste – a pandemic-injected change that is digging in for the long haul.
As a nibbling pioneer that has characterized eat encounters in the nation, hitting the right harmony with the consistently advancing shopper sense of taste, we genuinely accept that there exists an undiscovered potential for the class that we are all around ready to satisfy. By expanding our play into this specialty fragment, with Cadbury Fuse Fit, we are set to once more bring alive our vision to engage our shoppers with more decisions and cement brand love for our items.
Cadbury Fuse Fit acquaints another eating experience with a customer that brings the best of two universes together – taste and goodness, making it a tidbit that can be burned through whenever in snapshots of yearning. Cadbury Fuse Fit is being dispatched in two variations of Almonds and peanuts, and Cranberry and Nuts, in a first of its sort straightforward bundling. This mouth-watering protein-stuffed café is estimated at Rs. 50 for 40 gms and is good to go to end the overthinking problem around taste versus goodness.
The dispatch of Cadbury Fuse Fit will be upheld by a 360-degree communication campaign, that incorporates digital activation, outdoor, tie-ups in wellness biological systems like gyms and applications and force to be reckoned with commitment drives, notwithstanding buyer examining to drive preliminaries by means of various channels.