Mondelez India, recently launched an all-new product innovation, the brand-new “Cadbury Oreo Milkshake Mix.” This new product brings together the goodness of Cadbury and Oreo, two of Mondelez International’s power brands. Through this launch, Mondelez India aims to offer its consumers the best of both Cadbury and Oreo in a Milkshake for a distinctive indulgent experience.
Mondelez India, the subsidiary of Mondelez International is the maker and baker of some of India’s favourite confectionaries, including Cadbury Dairy Milk, Cadbury Bournvita, Oreo Biscuits, Cadbury Dairy Milk Silk Oreo, Cadbury Dairy Milk in Lickables and Oreo Cadbury Dipped.
The launch of Mondelez India’s latest innovation, the all-new Cadbury Oreo Milkshake Mix, marks the brand’s entry into the Milk Food Drink category, which is evolving in India. Since the lockdown, Indian marketers have witnessed a shift in consumer buying behaviour, with the majority giving precedence for in-home snacking. As consumers are spending more time at home, with their families or just by themselves, it puts the added pressure on snacking brands to constantly innovate to cater to the evolving consumer needs, tastes and preferences.
With more consumers looking for ways to indulge in or create unique eating experiences within the comfort of their homes, with their families and loved ones; Mondelez India continues to ‘empower people to snack right.’ The latest innovations from the brand are focused on providing the right snack, for the right moment, that’s made the right way.
Mondelez India’s milkshake mix launch will be supported by strategic investments in trade visibility, promotions and Sampling. The brand-new Cadbury Oreo Milkshake Mix is priced at INR 175 for 200 grams. The Milk Food Drink will exclusively be available in modern trade stores across the country and on e-commerce platforms.
Commenting on the launch of Cadbury Oreo Milkshake Mix, Inderpreet Singh, Associate Director- Marketing (Beverages, Meals, Candies and Gums), Mondelez India, said, “With the launch of Cadbury Oreo Milkshake Mix, we are bringing together two of the most trusted brands in the country, making us confident that this will make for a perfect indulgent drink.”