Indian confectionery and beverage manufacturer, Mondelez India Foods Limited, has hurled an integrated marketing campaign for their new offering – Cadbury Dairy Milk Silk Mousse. The multi touch-point campaign titled ‘#ScoopIntoChocolateHeaven’ comprises the most recent contestant from the place of Cadbury Dairy Milk Silk which offers a wanton mix of light, miniature circulated air through mousse filling inside a smooth and velvety Cadbury Dairy Milk Silk chocolate bar, which makes certain to assume control over the customer sense of taste, with the first of its sort extravagant taste insight for their snapshots of pomposity.
Mondelez India is a portion of Mondelēz International, one of the world’s biggest snacking organizations, engaging individuals to crumb directly in more than 150 nations around the globe. They have ventured with India and its buyers for near 75 years – as a feature of all their day by day snapshots of eating and festivities through each event, each celebration, each snapshot of satisfaction. This has made them an essential part of India.
From giving the main taste of chocolate to Indian customers’ in 1948, through our famous image – Cadbury Dairy Milk, which today is India’s most confided brand. They have been carrying on the heritage and administration by characterizing the flavor of chocolate even today. Cadbury 5Star, Cadbury Dairy Milk Silk, Cadbury Gems, Cadbury Bournvita, Cadbury Perk thus numerous others that have now gone from India to worldwide business sectors.
The promotion film portrays a youthful couple out on the town. The hero uncovers a bar of the new Cadbury Dairy Milk Silk Mousse and opens up it with an enchantment stunt. The couple is seen scooping into the chocolate bar and being so immersed in it that they don’t understand when they finish it. The film is joined by the Dairy Milk Silk melody.
Senior Director, Marketing (chocolates), Insights and Analytics of Mondelez India, Anil Viswanathan commented on the campaign that with new item development as one of the foundations of their development methodology, Cadbury Dairy Milk Silk has consistently represented the best taste of chocolate in the nation, spearheading a grouping of first of its sort encounters for the shoppers. With its light surface of the mousse community filling raced flawlessly, Cadbury Dairy Milk Silk Mousse is a definitive liberal encounter that makes certain to please their buyers who are consistently keeping watch for one of a kind and creative encounter.