#CelebratingGoodness – Ogilvy & Tata Motors Salute Truck Drivers Who Are Away From Home During Ramadan


Tata motors salutes all truck drivers, essential workers and their families through releasing a video titled with #CelebratingGoodness connected with Ramadan.

The world is going through a difficult situation. As the globe is celebrating the holy month of Ramadan, Tata Motors and Oglivy released a video that spreads the message of love and positivity. By this, they salute those who are chosen to serve others selflessly.

This is a simple but impactful video of a little boy who spread the true spirit of goodness by helping his neighbours in Ramadan.

In this, the boy is inspired by his father, who is a truck driver, and helps the elder neighbours to buy essential commodities with his bicycle, since they have difficulties to step out from their house.

Through this Ad, Tata Motors are saluting the Truck drivers for their selfless efforts in this holy month of Ramadan, amidst COVID19

The video has an endnote that, “Tata Motors salutes all those who have chosen to carry on and serve others selflessly in this holy month of Ramadan and beyond. Ensuring no matter how grave the risk, no home across the world goes without their daily needs, Eid Mubarak”

Sukesh Nayak, Chief Creative Officer – Ogilvy India: “When we do good, we inspire everyone. And the world needs a lot of good right now. This is a story that salutes those who have ensured that no matter how grave the risk, no home goes hungry.” 

Rudrarup Maitra, Vice President – Tata Motors CV International Business: “Through this film, Tata Motors salutes all those who have chosen to carry on amidst the pandemic and serve selflessly in the holy month of Ramadan and beyond. The custodians of our supply chain are the unsung heroes who have managed to deliver our daily bread and helped us maintain some normalcy in our interrupted lives by risking their own at every moment. In these unprecedented times of global pandemic, the contribution of these Heroes on Wheels is immense. They face a grave risk moving from place to place not knowing what to expect but knowing that they must deliver to fulfil the needs of others. The film is Tata Motors’ tribute to the unsung heroes of our everyday lives and their unwavering spirit and determination.”

As the title #CelebratingGoodness says, this Ad is effectively conveying the message of spreading goodness and positivity.


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