Chinese Phone, Electronics Cos scale down marketing & advertising in India


Chinese smartphone and electronics firms have decided to scale down marketing and pull back advertisements at least for a week to 10 days, fearing that such activity may backfire as #BoycottChineseProduct trends in the country. Chinese companies and top executives have also reduced or stopped promotions and posts on Twitter and Instagram.

Oppo and Vivo haven’t tweeted from their model accounts since Wednesday. This is regardless of some new launches going down, a time when the businesses and executives usually promote merchandise closely. The companies have withdrawn their ads from television and also reduced those on traffic signals, lamp posts, and billboards, besides stopping campaigns featuring Indian celebrities on digital, social media, and e-commerce sites.

Madison World chairman Sam Balsara said it would be logical for Chinese brands to wait for the dust to settle. Four senior industry executives said companies such as OnePlus, Xiaomi, Oppo, TCL, Vivo, and a few others have decided to curb promotions and will review the situation after a few days. Top media shopping for corporations mentioned Chinese manufacturers promoting at a time like this is able to be extremely dangerous given the sentiment.

The top Chinese smartphone makers have decided and advised the executives to lie low and tone down planned promotions featuring Indian celebrities, who have received social media flak for promoting the brands.

US-based market researcher IDC India analysis director Navkendar Singh mentioned it’s a prudent concept to stay silent now when sentiments are adverse and hope that diplomacy eases pressure.

Chinese manufacturers management 81% of the Indian smartphone market whereas in sensible televisions it’s over 35% with Xiaomi within the lead for each, in accordance with Counterpoint Research. In air-conditioners and family home equipment, the share of Chinese manufacturers is 7-8%.

There are many Chinese brands invested in almost every industry in India. Vivo is a lead sponsor of the Indian Premier League (IPL) and the tournament may be held in September this year.

Vivo has a five-year title sponsorship deal of greater than Rs 2,000 crore with IPL beneath which the model pays Rs 440 crore per season.

Cricketer Harbhajan Singh, who performs for IPL workforce Chennai Super Kings, had tweeted “ban all Chinese products” two days again.


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