To escape from stress and cope up with the present situation, people are increasingly turned to use various digital platforms. VOOT India’s largest online video streaming platform has declared its partnership with Cult. Fit, one amongst the most important health and fitness company and Isha Foundation, set up by Sadhguru Jaggi Vasudev who aims to bring physical, mental, and spiritual happiness.
With these thinking partnerships, VOOT has made 70,000 hours of nonstop entertaining content across different formats and even the category is now transforming the content under the larger umbrella thought of body, mind & soul, beyond the core offerings of at least shows and movie titles.
Akash Banerji head of AVOD business, VOOT said that “As a battle for the current unpredictable and hard times, there is a need for positivity and calmness in our daily lives. With digital utilization taking an upward swing, their aim at VOOT is to provide content that is as diverse as it is applicable. By building up partnerships across industries, they believed in providing the top experiences to all our consumers. Considering the suggestion of the on-going crisis on the direct consumer, through our cooperation with Cult. Fit, Isha Foundation, and upgrade, they are looking forward to a consistent working pattern that offers a broad and huge content library to all the viewers to keep them fit – mind, body, and soul.”
Naresh Krishnaswamy head of growth and marketing, Cult. Fit said, “At this pandemic, people have become more conscious and are shifted towards working out from home option. This has led to a huge number of users, who are working out with us on our platform. At a time when there is such a requirement for both health and fitness, the partnership with VOOT will persuade to be strategically feasible for both businesses. Jointly our main objective is to enlarge our reach and help users to access the highest content, which we have to provide from the comfort of their homes.
“The world is moving through a challenging time. Many of us are undergoing anxiety, fear, and loneliness. The darshan series from Sadhguru is a contribution to accentuate the inner stability and spiritual happiness of all. They hope that it will be ready to elevate people’s spirit and help them tide through this crisis” said Isha Foundations.