Audio streaming service Spotify is carrying on with its aggressive push towards podcasts through a new multi-year deal with Warner Bros and DC. As per the deal, Spotify will build and distribute an original slate of narrative scripted podcasts around the DC Universe. While the terms of the deal were not revealed, Spotify said that it is committed to an annual slate of new dramatic and comedic podcasts that Warner Bros. will develop and produce.
Spotify will also get the first look rights at original scripted narrative DC podcasts based on its strong superheroes like Superman, Batman, Wonder Woman, and supervillains like Harley Quinn, and the Joker. The corporate will also tap into Warner Bros.’s wide collection of classic titles for more series.
Spotify’s deep engagement with its consumers and dedication for prioritizing their podcast may make them a perfect partner during this endeavor. “We’re thrilled to bring beloved characters and franchises from DC and Warner Bros. into this new world and to use our storytelling skill to reformulate what’s feasible in the scripted audio space,” said Warner Bros executives Robert Steele and Peter Girardi.
Warner Bros will jointly develop and build the programming in association with Spotify who will be in charge of the marketing, advertising, and distribution of the shows exclusively on its platform.
Dawn Ostroff, Chief Content and Advertising Business Officer of Spotify said that they continue to see growth in podcasting around the world, which they are excited to partner with Warner Bros. to make this slate of programming drawn from the worlds of DC and WB,”.
Last month, Spotify struck a multi-year exclusive licensing deal with comedian Joe Rogan to maneuver his podcast to its platform for a reported $100 million. It also obtained The Ringer, a podcast and media firm by sports personality Bill Simmons for about $200 million in the month of February during this year. Spotify’s other podcast-oriented purchases are Gimlet, Anchor, and Parcast.
The agreement with Spotify continue with Warner Bros. dedication to storytelling across all platforms and builds upon a January 2020 first-look deal of WBDN announced with Rainy Day Podcasts – a business formed by Jagged Films partners Mick Jagger & Victoria Pearman, produced by Steve Bing and together with which, Oscar-nominated writer Josh Olson also.
Spotify competes with other players like Gaana, JioSaavn, YouTube Music, Amazon Music, Bytedance’s Resso, and Hungama.