The Indian short-video sharing entertainment platform, Chingari, which has seen a huge rise in its user base since the TikTok ban, has announced a partnership with NH Studioz. Chingari has declared its license agreement with NH Studioz, the leading content provider for Indian cinema distribution. Chingari will also introduce its own movies with this new partnership.
The latest collaboration with NH Studioz is in line with the efforts of Chingari to partner with various entertainment channels through the indigenous social media network to give its customers the best user experience. NH Studioz has a wide library of 1400 titles. It will give a chance for the customers of Chingari to watch Amitabh Bachchan’s most popular and blockbuster movies and other interesting movie collections. Chingari Multiplex will screen a free pack of Amitabh Bachchan’s all-time hits like Hum, Sarkar, Shaan, Kohram, Lal Badshah, and several more.
Chingari’s co-founder & CEO, Sumit Ghosh, described his views on the contract. That, Chingari needs to be the ‘Bharat ka Naya’ TV, and one more step towards, that is the Chingari multiplex. For Chingari, the collaboration with NH Studioz is important, getting them closer to the users and making it more user-friendly, not just in developing technologies or content but also in recognizing their interest levels. In India, most of the population is already addicted to watching movies and loves to replay old favorites.
The Co-founder & COO- Chingari, Deepak Salvi, said, “We are delighted to be affiliated with NH Studios, one of the earliest and giants in the Indian film industry. Our relationship will shift the viewpoint of Chingari customers enjoying the films. We are also delighted that by screening Amitabh Bachan’s blockbuster films on Chingari Multiplex, Chingari has the chance to pay tribute to the living legend of the Hindi Cinema on his birthday. Today, OTT platforms have picked up big time. Chingari is happy to announce Chingari movies by entering the strong point of OTT platforms and making a more enjoyable and flexible consumer viewing experience.”
Speaking about this association, NH Studioz Director Shreyans Hirawat said, “We at NH Studioz have the largest content house with a huge library of films ranging from features produced in the 1930s to 2017s. The Chingari relationship will help reach a broader audience and also give us a chance to highlight our library. NH Studioz’s idea is to create a bank that will give viewers a chance to view any and every film ever made in Bollywood.”