Blazing and vivid colours and arts mad out of it has always been a Chumbak-thing. Chumbak all started with Vivek and Shubra’s, the founders, love for collection for travel, and collection of souvenirs. This all began when the founders realized that there is a wide range of possibilities yet to be exploited when it comes to the making of artifacts than just the cliché marble- made handicrafts which were considered as the only options. They founded Chumbak in 2010, which translates to ‘magnet’ in Sanskrit. They had their first office in Bangalore, with the idea of designing fun and creative souvenirs and collectibles inspired by India. Since then, Chumbak has evolved into a universally inspires lifestyle brand, designing light-hearted and joyous products in categories across fashion, home décor, personal care, and fashion, to lighten and brighten up the living space, the wardrobe and office space.
Very recently “Chumbak” has made a substantial drift from its logo as part of the huge change in its positioning from a souvenir brand since its float 10 years then. Extremely famous for its modern- Inspired entertaining and fun souvenirs and collectibles, the brand has very recently disclosed its brand-new logo, which makes use of serif typography applying the Chumbak owl, their mascot, which will be turning out across the various brand touchpoints over the next few months.
The past logo was sketched such that it portrayed the off-centered and quirky ideas in the areas of handicrafts and decors. Years passing, Chumbak has even widened its area of work into decors and designing, than being just the craft makers. They have also presented themselves globally, their pertinent design language. The latest logo was created by a Delhi based consultancy firm, Bull design, in association with the internal team of Chumbak.
Conceiving this whole concept of crafts and decors with just a ground funding of Rs lakhs or so, Chumbak has established themselves as one of the premium brands in apparels, home and office decors, furnishings, and other stationery products, giving all of it, an authentic Indian touch.