We feel downhearted and isolated when our loved ones aren’t with us, particularly when the festive spirit and holidays are forthcoming. Coca-Cola’s latest Christmas ad picturizes this feeling smoothly and makes us shed few tears.
The ad is about a young girl who is extremely sad to see her father leave for work who works in an oil rig. Before he rides off, the girl hands him a letter addressed to Santa!!! but he misses the mail boat.
We are then shown how he travels across oceans, rivers, mountains, and snow to reach the Northern Pole as he can never let his daughter’s letter go undelivered. But once he reaches the destination, he is heartbroken to see a note on the door _” Closed for Christmas”.
He was completely devastated by the journey, but suddenly a set of lights falls on him – it’s a Coca-Cola Christmas Truck!!! He hitch-hikes a ride back home and as he gets off the truck, the driver hands him his daughter’s letter. Still devasted, he opens the letter to find out that let was his daughter wish to Santa, to bring her daddy home for Christmas. As the truck goes, the viewers get to see the face of the driver for the first time, and it was Santa!!!
This touching, yet amusing, ad is directed by the Oscar-winning director Taika Waititi (of ‘Thor Ragnarok’ and ‘Jojo Rabbit’ fame). This two-minute-30-second-long ad’s creative force is Wieden+Kennedy London.
On YouTube, the ad asks the viewers to give this Christmas to others. Either in person, or over a video call, or just a quick message and ask the viewers to create time for the ones we love is what makes Christmas truly the most special time of year. And wishes everyone a Merry Christmas.
The red truck with the iconic imagery of Santa Claus enjoying his Coca-Cola, or holding the bottle by artist Haddon Sundblom, shows the sign that the festive season had commenced.
The trucks first appeared in the 1995 ad which was produced by the agency W.B. Doner. Coca-Cola’s website says that Known as ‘Christmas Caravans’, the illuminated lorries were made more enchanting with special effects with the help of the world-famous Industrial Light and Magic (the company behind the ‘Star Wars’ films).
The ad is currently released at this time when the Coca-Cola Christmas Truck Tour in the UK was canceled due to this pandemic outburst.