Country Delight, a leading milk brand in India recently unveiled the DVC for its latest campaign. The commercial titled “The Hunt” features Bollywood actor Sanjay Mishra, as the ‘Coconut Man’ on the hunt for the Country’s “best tender coconut water.”
With the launch of its latest campaign, Country Delight aims to offer “India’s best Tender Coconut Water” to consumers right at their doorstep. The brand’s latest initiative aims to bring an end to all the problems consumers face while buying and consuming tender coconut water.
The digital video commercial titled “The Hunt” features Sanjay Mishra as the curious and mysterious ‘Coconut Man’ who embarks on an adventurous journey throughout the country till he ultimately discovers country Delight’s “Country Coconut Water” being delivered to consumers at their doorstep.
Country Delight has very skillfully used their DVC “The Hunt”, to promote their newly launched product, “Country Coconut Water. “The product comes in an exquisite coconut shaped bottle. Each innovative pack assures 300 ml of fresh tender coconut water. The pack is easy to open and offers naturally sweet tender coconut water.
Country Delight was set up by IIM Indore graduates, Chakradhar Gade and Nitin Kaushal to solve the problem of artificial and adultered milk. Through their latest product “Country Coconut Water”, the brand aims to solve consumer problems like uncertainty in the amount of water and unpredictability of taste while opening a coconut.
Country Coconut Water can be easily ordered using the Country Delight mobile application. The brand follows a subscription-based model where consumers can choose a plan and order once and they’ll be served daily.
The fresh, natural and refreshing tender coconut water is delivered right from the source in Pollachi, Tamil Nadu. The service model is designed to deliver Country Coconut Water right at the consumer doorstep every morning along with milk.
The model is perfect for the present day, where the current restrictions inhibiting movements make it a real struggle to manage everyday essential services. Country Delight eliminates this hassle by ensuring direct-to-home delivery.
Commenting about Country Delight’s latest campaign, Chakradhar Gade, Co-Founder, Country Delight, said, “It is our observation to give our customers 100% Natural products that has helped us solve all these problems and launch India’s best Coconut Water.”