Colgate Vedshakti releases campaign with Sudarsan Pattnaik, ‘Mooh swachh toh aap safe’ 


Colgate is now an American brand that is commonly used as oral hygiene products such as toothpaste, toothbrushes, dental floss, and mouthwash. Colgate oral hygiene products, made by Colgate-Palmolive, were already marketed by the company in 1873, sixteen years after the death of the maker, William Colgate.

Colgate-Palmolive (India) Limited has partnered with Odisha’s Padma Shri recipient and globally recognized sand artist, Sudarsan Pattnaik, to create a beautiful sand sculpture at Puri Beach in Odisha for Colgate Vedshakti toothpaste.

Sculpted with the ‘Mooh swachh toh aap safe’ message and with a dramatic portrayal of how the mouth is the point of entry for germs, the sand art aims to raise awareness of optimal oral hygiene while capturing the essential oral health message for overall health beautifully. The introduction is part of Colgate’s persistent effort to promote oral health education and showcase its effect on the general health and well-being of all people with its Ayurvedic product, Colgate Vedshakti.

Colgate’s ‘Mooh swachh toh aap healthy’ campaign has been designed to inform and educate people about how germs in the mouth can impact general health since its launch in 2020.

“Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited, said about the partnership, “We are delighted to cooperate with Sudarshan Pattnaik, who has brought to life the vital message of how oral health through this beautiful sand art is closely connected to your physical and mental health. Hope more people have the opportunity to see his wonderful work and let’s note from the Vedshakti, “A clean mouth is critical for a healthy you”.

About this product

A Better You means a Clean Mouth. Your mouth is a germ-host. These germs can reach the body and raise the risk of severe diseases such as diabetes, heart attack, respiratory complications, gastrointestinal disorders, and Alzheimer’s disease.

In the mouth itself, Colgate Swarna Vedshakti battles germs and prevents germs from penetrating the body. A unique preparation made from 5 Ayurvedic ingredients: neem known to have gum treatment effects, clove known to reinforce, amla regarded for its anti-ger properties, tulsi freshness, and gum massage honey. 

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