The video commercial ‘KFC Crispy’ takes the crispy food offered by KFC on a journey through 10 decades to finally reach 2021. The film commences with the first scene taking the audience back to the year 1952, the year when the famous American fast-food chain was founded. The scene is set in the heart of Kentucky and features Colonel Sanders displaying some stunning knife skills and busy working in his kitchen, preparing the perfect ‘Crispy’.
Colonel Sanders then takes a Crispy bite. The film continues with Colonel Sanders holding a bucket of Crispy tenders he prepared with love, expertise and style, and sliding his way to 2021. The crispy recipe pleases two youngsters in a KFC drive-thru, to whom Sanders offers the bucket of Crispy tenders.
Havas Paris is a multinational public relation cum advertising company headquartered in Puteaux, France. KFC France signed Havas Paris after splitting with long-time agency Sid Lee. The company won over KFC France following a competitive pitch last November. Apart from the first brand film unveiled this week in France, the company has an exciting upcoming media plan signed by Carat France, that includes product films, poster campaigns and social activations.
KFC France and Havas Paris have signed this first opus which features a cool and funky Colonel Sanders. The ad ‘KFC Crispy’ is directed by Vincent Lobelle and the production is handled by Jean Duhamel.
The film is set to an original soundtrack “Crispy” and produced by HRCLS, Havas Paris integrated production house. The “Crispy” soundtrack links the past and present and will become the common thread and emblem of KFC’s brand statements throughout the year. The 45-second film is a funky ode to KFC’s crispy chicken.
This crispy campaign in collaboration with Havas Paris is crucial for KFC France, as they move forward with the vision to double the number of its restaurants in France to 600 over the next five years.