Havas Creative India has sacked the digital mandate for ITC foods’ most adored brand Bingo! following a multi-agency pitch. The business will be overseen by the Mumbai office of Havas. The order incorporates the total portfolio of ITC Salty snacks Portfolio – Bingo! (Bingo! Chips, Bingo! Mad Angles, Bingo! Tedhe Medhe, Bingo! NoRulz and any future launches).
The mandate incorporates digital campaign planning, social media management, innovative thinking, to build up Bingo! as the most humorous and moving brand across every single digital platform.
The agency’s emphasis will be on additional building and fortifying value for the brand and dealing with the whole portfolio of sub-brands of ITC Bingo in India.
As indicated by Aishwarya Pratap Singh, Head of Marketing, Snacks, Noodles and Pasta ITC Foods, “With the re-imagined media mix, and expanding part of digital in the daily existences of a buyer, Bingo! plans to involve higher mind space of its shoppers through uplifted engagement via social media. We are delighted to have Havas on board as our social media partner, and we anticipate proceeding with the clutter-breaking, clever correspondence that Bingo! is known for on Digital platforms as well.”
Bobby Pawar, Chairman and Chief Creative Officer, Havas Group India, said “We are eager to band together with one of India’s most cherished snack brand Bingo, which offers an extraordinary canvas for exhibiting our abilities, and creativity. We look forward to creating engaging and clutter-breaking work that has an important effect on the brand and further reinforcing the brand’s legacy on the lookout.”
Talking about the success, Arindam Sengupta, Managing Partner – West and South, Havas Mumbai, said “We are delighted to win the digital communication order for a prestigious brand like ITC Bingo. Through this affiliation, the goal is to take the brand love established over years by ITC-Bingo and decipher it on trendy digital platforms and make important content and experiences for consumers across the country.”