The No. 1 and Most Trusted Matrimony Service, BharatMatrimony, has launched a TV advertisement “Who Can See Me”, featuring MS Dhoni, which centers around engaging women to take control for their protection and privacy while at the same time looking for a life partner.
The TVC uses BharatMatrimony’s “Who Can See Me”, an industry-driving safety highlight for individuals that gives members full oversight of who can see their profile and get in touch with them. The component has been carried out across the 17 language spaces on BharatMatrimony, including MarathiMatrimony, PunjabiMatrimony, BengaliMatrimony, TamilMatrimony, TeluguMatrimony, and KeralaMatrimony.
Discussing the steady spotlight on member wellbeing, Murugavel Janakiraman, Founder and CEO – Matrimony.com, clarified, “Member safety, security, and privacy have consistently been of importance for BharatMatrimony. We have improved numerous elite highlights to make a free from any harm stage for women. With regards to women’s safety, we are pretty much as mindful as family.”
Discussing the #AsCaringAsFamily campaign, of which the TVC is a part, Arjun Bhatia, Chief Marketing Officer – Matrimony.com said, “More than twenty years, BharatMatrimony has been continually kicking off something new and engaging women to assume responsibility for the quest for a life partner. We solidly have confidence in complete security and protection for women looking for an ideal match. Insight for the new “Who Can See Me™” safety highlight came from our profound comprehension of this classification and consistent communication with our customers. Plus, BharatMatrimony offers lakhs of 100% ID confirmed profiles. It has consistently been BharatMatrimony’s undertaking to regard individuals as a component of our family by understanding changing client assumptions and goals and caringly make features to engage them towards a safe and secure search for a life partner.”
Notable cricket player MS Dhoni, while discussing why he embraced the brand and the idea of wellbeing and control for women said, “Throughout the recent 21 years, BharatMatrimony has spearheaded numerous security highlights for women. Its most recent “Who Can See Me” highlight gives ladies the control to pick who can see their profile and reach them, and in this manner causes them securely explore the quest for a life partner. I’m glad to be essential for this “Who Can See Me” TV advertisement.”
Remarking on the launch of the mission, Arun Iyer of Spring Marketing Capital which conceptualized the TVC says, “The embodiment of care, concern, and wellbeing, is consistently the family. So when BharatMatrimony wandered into new highlights as a feature of their drive for women on the platform, ‘As Caring as Family’ was the ideal idea and articulation for the mission. Being a family man himself, and the brand ambassador for BharatMatrimony, Dhoni’s quality, has added the necessary energy to the mission.”
BharatMatrimony will soon launch a 360-degree advertising campaign including the advertisement to target singles of eligible age for marriage across TV and digital.