New Delhi, 31st October 2022: The new age D2C fashion brand ‘Snitch’ running on retail and e-commerce business model witnessed a huge surge in its festive sales during the extended festive week. As a result of being well equipped with an e-commerce platform, a shopping app, multiple merchant platforms, along with rewards & loyalty programs, the brand was able to fetch an exceptional growth whilst observing improvement in online traffic sequentially by 50%, stepping up to 22% of increase in its total number of orders.
Apart from Tier 1 cities like Bengaluru, Mumbai and Delhi, majority of their orders were from Tier 2 cities like Surat, Pune, Lucknow, Kolkata, etc.
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“Our organization is well-structured to deliver consistent growth through a simplified and more category-focused operating model. And this festive season, we witnessed early encouraging signs of increased orders. Snitch’s ultra-modern backend model enabled us to fulfill the orders on a timely basis 15 days prior and during the festive week. With the team’s collaborative efforts, we achieve our end-goals,” commented Chetan Siyal, CMO, Snitch. He also added, going forward Snitch plans to seize increased sales and growth for the upcoming Christmas week.
Festive week 2022 was spent in dazzle for retail and e-commerce businesses. As forecasted, e-commerce players expected $11.8 billion during this festive season — which is a 28% growth over last year, and had witnessed a massive growth. Despite the inflation worries, over 40% of the customers anticipated to spend more than ₹10,000 on shopping this festive season. Proving it right, Snitch witnessed an increase in average order value by 15%.
