Dec 23, 2012: Dabur India which has its own fruit juice range with Real and Real Activ has expanded its product portfolio of Real Activ with the launch of two new variants, ‘Banana Strawberry’ & ‘Green Apple’. With this launch Dabur will have 11 variants of Real Activ. Dabur hs got 25 different variants of Real and Real Activ in the market. The two new variants will be launched in the Real Activ Fiber+ category. The new variants will be supported by a new marketing campaign ‘Activate Life’.
During the launch Anirud Pandharkar, Dabur India Ltd. Category Head-Real Activ said, ‘Made from 100 per cent hand-picked fruits, these two new variants from Réal Activ Fiber+ are loaded with the goodness of fibre that keeps you fuller for longer.’
