For the Philips Signature Series Trimmers, Philips India has launched a new campaign limited Virat Kohli edition and has collaborated with the cricketer to celebrate the stories of #SelfMade Indians.
The digital campaign calls for customers to tell their own inspirational experiences of hard work and loyalty. The theory is motivated by the illusion that you are the only one separating you and your dreams, and there is no turning back until you know this. Even a ray of hope and inspiration is enough in the face of this global pandemic to inspire and empower people to keep moving forward and continue working hard to fulfil what they set out to do.
The campaign begins with a shout on his Instagram account from Kohli, where he narrates from the stage when he was just picked for the Indian team, and he wasn’t terrified by the opposition. He narrates how he formed his game with his voiceover in the background, his body after that point of understanding, and he is what he is today because of this hard work and commitment.
He also calls for entries in the post and asks Indians to share their Philips tagging tales. ePost Kohli, Sumit Nagal, Manpreet Singh, Guru Randhawa, Rinku Hooda and others also came out and shared their #SelfMade stories and experience by Philips Male Grooming to give more encouragement to this initiative. With all these achievements coming out and engaging in this programme along with Philips Male Grooming and Virat Kohli, the initial feedback is exceptional and millions of organic views have already been obtained from the movement.
Such stories and experiences will be featured on the social media pages of Philips and honoured in a special way. A thousand entries will be included in a multimedia coffee table book dedicated to the tales behind every achievement and effort. Philips also collaborated with a few other #SELFMADE predecessors to help celebrate and honour the continuing stories of accomplished Indians who will join with them in the campaign.