Direct-to-Avatar: The new frontier for brands in metaverse


The only market that worked for millennia was one based on physical exchange or physical-to-physical transactions (P2P). Customers visited a physical location, made their selection, and physically traded “fiat” money for the goods they wanted.New trade markets were created with the introduction of the Internet, starting with e-commerce and social networking tools. New business models will emerge as a result of the metaverse’s emergence and the coming Web3 ageIt’s critical for companies to have an agile mindset as they enter this uncharted region because the metaverse may be the next evolution of how we interact, communicate, and trade online.According to Harvard Business Review, companies looking to enter the metaverse should first decide where they fit in and weigh the benefits and dangers of doing so. Then, companies should ascertain how much time, if any, their target audience spends in the metaverse and modify their strategy accordingly.Let that reality sink in, then. The metaverse is a terrific location for brands to collaborate and carry out whatever they have been doing in the real world, making it more than simply another online platform.

The dynamics of marketing and commerce will shift dramatically as the world gets ready to utilise the metaverse’s unequalled potential. To increase engagement with a product or service, experts must assess demographic and psychographic data, skill-building and gamification, user interaction, events and experiences, digital twin technologies, and the creation of a unified

“The metaverse is undoubtedly a promising new way to develop brand-new, immersive customer experiences. While gaming platforms currently make up the majority of the Indian metaverse experience, this will change as internet and other technological advancements make the metaverse experience more immersive. As a result, businesses will be able to host customers and provide them with a variety of distinctive experiences. Based on how customers interact with these, brands would be able to produce insights and analytics that could aid in developing a deeper understanding of their customers, according to Sikka.With technology advancing, Eno recently celebrated its 50th anniversary with the nation’s first stand-up comedy show on the metaverse.They may then develop tailored experiences for their customers moving ahead after gathering first-hand information about who came—men, women, young or old—from which region, how long they remained, what they said, etc. The opportunity to better understand consumers and provide them with highly customised experiences in order to increase brand engagement is enormous, according to her.

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