The Fantasy sports platform Dream11 has tied up with the global sports brand, Puma to launch its first athleisure collection in India. This partnership is done during the time of the 14th edition of the Indian Premier League (IPL).
The two sporting brands have together created an exclusive collection under the label PUMAxDream11. This collaboration includes Autumn and Winter range which will be exclusively available during the upcoming T20 World Cup which is hosted by India. This merchandise includes t-shirts, flip-flops, and caps. Collection would also be available online on sites like FanCode Shop, also exclusively at puma.com as well as in 370 stores of Puma across the country.
With more than 100 million users across the world, Dream11 will now be able to connect with its sports fans offline while tapping into the athleisure market in India which is now growing at a rapid rate of 20-25% on an annual basis. To take fans engagement to a next level, the first collection was launched just in time for the Indian Premier League14. The designs under this exclusive collection of PUMAxDream11 are branded under the campaign theme titled ‘Dream It. Own It’.
While talking about the partnership with such a global brand Puma, Mr Harsh Jain, CEO and Co-founder of Dream11 and Dream Sports, said that “We are excited to launch our first athleisure collection along with Puma, the largest sports brand in India. Puma is one such brand that shares our belief in making sports better for everyone, and we are so sure that this collaboration will strengthen and boost the Dream11’s offline brand affinity and loyalty. We are also sure that this sporty collection will reverberate among both our 100 million users, Puma brand champions and fans across the world”.
Mr Abhishek Ganguly, the Managing Director of Puma India and Southeast Asia said, “that Dream11 and Puma shares a common vision between them that is to grow the culture of sports in India. As a pioneer in the field of fantasy sports, they recognize the pulse of sports enthusiasts and they have been mainly powering the ecosystem by giving their fans a platform to follow, track, update and actively engage in the game”. He also said that we are so happy and grateful to be a partner with Dream11 for launching this collection.