McDonald’s India West and South posted a post of fun questions as a part of their #DriveThruCodes crusade for National Drive-Thru Day. The battle was conceptualized and executed by 22feet Tribal Worldwide, some portion of the DDB Mudra Group.
Drive-thru offers clients a very safe and easy method of getting their preferred food. The #DriveThruCodes campaign depicted every car that goes to the drive-thru in a great enigma. Clients who speculated the right answer were immediately given with drive-thru coupon codes. Some driving car brands, for example, Volkswagen, Tata Motors, Mercedes, and Maruti Suzuki likewise joined this Twitter discussion.
“Drive-thru day has come up with some new and fresh ideas and thoughts. As they work only if individuals have vehicles, we noticed that our consumers don’t draw in with one brand in disengagement yet various simultaneously. Being the widely acceptable good-feels brand that we are, we were unable to concentrate on ourselves any longer. The group chose to riddle Twitter about cars as opposed to our own menu to launch a little party. With individuals and even brands of a car door slamming, the reaction shows that the gamification connected truly well.”, informed by Debashish Ghosh, national creative director, 22feet Tribal Worldwide.
Arvind R P, director of marketing and communication, McDonald’s India, said, “During these days, drive-thru has become our customers’ favourite, also offering our customers great convenience and safety, everything at once. There are around 60 drive-thru restaurants and McDonald’s wanted to make their customers engage by creating a buzz around National drive-thru day.”
Arvind R P also mentioned that this is being done to engage their customers while promoting their Drive-Thru service. He also mentioned that it is like icing on the cake because of the engagement of top automobile brands along with them in Drive-Thru.
It has been observed that the campaign garnered 99 percent positive results on twitter along with some neutral sentiments. Around 9.1 percent engagement rate of customers, the hashtag of #DriveThruCodes trended at no. 29 pan-India.