SBI has released its new campaign for this exciting festive season. The campaign celebrates the very feeling of the Indian festive season, which is promising togetherness and celebration.
The ‘Dumdaar Dus’ campaign started on October third and it has been a ‘compelling 10’ offer this season. The SBI festive card offer is an exclusive offer for online users, and people are going to get hooked, elated, and excited.
The first campaign film involves the traditional Indian wrestling arena (Akhada), where strong wrestlers are getting trained heavily. The wrestling coach, Jaaved Jaaferi, then explains how their strengths and talents are refined to or limited to the wrestling arena.
He further adds that the strength of SBI is quite different, it has unlimited offers for its users. SBI cards give a 10% cashback on every shopping site.
The second film is conceptualized on a similar basis. The film starts with 10 children playing table, and that too in synchrony.
The music teacher, once again Jaaved Jaafri, explains that he might be the master of just these music kids but the real master is the SBI card as it gives exciting offers and cashback on any shopping site.
Commenting on the festive campaign, Rama Mohan Rao Amara, Managing Director and Chief Executive Officer at SBI Card, said: “As a customer-centric brand, we take initiatives that are in sync with our evolving needs.”
He further adds that he has observed cardholders are depending on online shopping for any sort of purchasing and this helps them shop in a wide variety of categories. Considering this SBI’s focus was to make it easier this festive season.
Conceptualized by Leo Burnett, the ad will be showcased on TV channels, print media, and all social media platforms such as Instagram, Twitter, Facebook, and youtube.
SBI has made it clear that this festive season we have all got our backs covered. SBI has helped us plan and executes all our plans for this festive season. Offers and cashback are included in all sorts of transactions, online payments, minimum transactions of 1500, and the ability to save Rs 10,000 on their expenses.