Mumbai, Friday, July 24, 2026 — Ebco Pvt. Ltd., India’s leading door hardware and building solutions provider, has launched a new digital-first campaign for its flagship Imperia eSmart Digital Lock. The campaign, titled “The smart way to unlock,” highlights how smart technology simplifies everyday life for modern Indian households.
The digital-first campaign for Imperia eSmart Digital Lock centres on a five-part micro-film series that showcases human-centric storytelling by capturing the relatable, everyday homecomings of different family members. From a child using palm recognition to grandparents avoiding fumbling for keys, the short films demonstrate how the lock’s seven access modes—including face recognition, fingerprint scanning, a smart PIN, RFID/NFC card, the Ebco Smart+ mobile app, and an emergency key that are built into a single fully-automatic lock—seamlessly accommodating every generation. The remaining ads will be released in a few days time.
Sushil Kalra, Chief Marketing Officer, Ebco Pvt. Ltd., said, “Every household has a face-recognition person, a fingerprint person, and a ‘just give me a key’ person — often under the same roof. ‘The smart way to unlock’ shows this range in the most human way possible: through the small, delightful everyday moments of walking through your own front door.”
YouTube links:
Ad 1: https://www.youtube.com/watch?v=pmVxvLo7jfM
Ad 2: https://www.youtube.com/watch?v=By2PP1ioZQ4
About Ebco Pvt. Ltd.
For over 63 years, Ebco Private Limited has been helping shape homes and workspaces across India with innovative furniture fittings and architectural hardware solutions. Today, with a portfolio of 8,000+ products, state-of-the-art manufacturing facilities, 30+ National Discovery Centers and a strong network of 10000 + retail touchpoints across nation, Ebco continues to set industry benchmarks in quality and innovation. Crossing the ₹1,000 crore revenue milestone in FY26, and backed by its partnership with Warburg Pincus, Ebco is entering an exciting new phase of growth—building on its rich legacy while shaping the future of the industry through world-class manufacturing, customer-centric innovation, and trusted partnerships.
