EbixCash begins the first marketing campaign to portray its brand values


EbixCash recently unveiled its first advertisement campaign, ‘Har Khushi Ke Liye Kaafi Hai.’ Its promotional campaign illustrates the underlying ideals the EbixCash brand represents. The new release talks about being a voiceless voice and the steps that need to be taken to strengthen the future generations.

Chrome Pictures is engaged in “campaign thinking” for the brand, design, writing, direction, and development of the entire AD campaign. The entire process was led by Chrome Pictures and their creative team led by Hemant Bhandari (Director, Producer & Co-Founder of Chrome Pictures).

The ad film shows very important and responsive emotions under post-COVID India at present. The publicity relates to deforestation and the active attempts of a group of children to halt deforestation. Colors, Sony, Zee, Star, Aaj Tak, NdTV 24X7, Times Now, Republic tv, Bharat Republic, India Today, TV18, ABP, CNBC TV18, Bazaar 18, CNBC Awaaz, ET Now, Nickelodeon, Twitter, Instagram, and Facebook will take the lead. EBIXCASH has also been endorsed by the IPL teams, including KXIP, Delhi Capitals or Kapil Dev, and other matches.

On the latest release of EbixCash TVC, Hemant Bhandari said: “Those living on Earth are very much dependent, for livelihood and forests, directly, for food and fuel, and indirectly for soil stability and water purification. There is already a relentless decrease in farm production, drought, floods, fire, and heaps in the population worldwide. When we characterize these risks as “historical” or “biblical,” we attempt to make up for ourselves to compensate those people who we can hardly imagine for the life that happened long ago. This film is a tribute to all those wonderful people who put their lives to talk in place of those voiceless beings. Now they happen to us with growing frequency. The demonstrators use the non-violence process, to stop the cutting, with a simple basic technique to hamper the loggers.”

Ebix Cash has launched its first-ever ad campaign. Chrome Pictures has managed to create a vigilant, cautious, and provoking EbixCash campaign which we consider to be long-lasting, says Robin Raina, Chairman of the Board, President & CEO at Ebix Cash. Chrome has been able to articulate very creatively what the brand envisaged and has very tactfully married this idea to what a customer would want from the campaign about the services we are offering. In knowing the inner facets of the human mind that were critical is to communicate the main brand messages for our product to end consumers, Hemant brought a fresh and innovative thinking process on board. I am glad to see that the campaign inspires and makes you happy, which was our greatest challenge, given the ambitious deadlines set to launch it.


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