‘Ek Nayi Shuruaat’ campaign of Angel Broking motivates people to join the stock market


Angel broking is an Indian stockbroker company that was formed in 1987. This company is a member of BSE (Bombay Stock Exchange), National Stock Exchange of India, and Multi commodity exchange of India. The company operates in more than 900 cities across India with 8500 sub-brokers and franchise outlets. The services provided by this company include commodity trading, stockbroking, depository services, and investment advisory services. Apart from these services, it also provides personal loans and insurance. Angel broking received the MCX commodity broker of the year award. This firm has generated a good bond with its target audiences till now especially young customers and because of their technological edge, they have received an average footfall of 1.4 lakh new customers. The company recently launched a smart API platform paving a way for advanced charting and automated trade execution.

The company came up with an ideal goal to kick start in 2021. To achieve its goal, it recently launched the ‘Ek Nayi Shuruaat’ campaign to encourage people to enter the stock market. The marketing campaign of Angel broking mainly targets people who are new to the stock market and this campaign used trending social media platforms like Instagram, YouTube, Twitter, news outlets, and JioTv. The delivery trades at Angel broking are free of cost because of its technological edge. The firm is innovative not only in campaigns and technology but also in the overall value proposition with effective pricing and convivial platforms. With their Ek Nayi Shuruaat campaign, they aimed at conveying the value proposition to the people in India and help them achieve their goals.

Prabhakar Tiwari, Chief Marketing Officer (CMO) of Angel broking stated that the Ek Nayi Shuruaat campaign would be supported by Angel Broking’s innovative marketing platform known as ‘Angel Amplifiers’. He further stated that the inspiration for people would come from social icons and the influencers of Amplifiers would assist their followers to improve their social standing.

The firm aimed at conveying the importance of capital markets to the people while they launched a new product or a service and through this campaign the firm expects positive results from the customers in 2021.  


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