Van Heusen – initiates ‘The Winter Edit’ campaign


Van Heusen, the premier Indian power dressing brand which has a range of men’s apparel is owned by Madura Fashion and Lifestyle, a division of the Aditya Birla Group. And this year, Van Heusen has launched an exclusive campaign for their Winter Collection 2020. ‘The Winter Edit’ campaign displays the brand’s right blend of fashion & comfort in their latest winter wear collection. The campaign illustrates various moods of winter through divergent looks and seamlessly integrates style, color play, and fashion in the collection. With this, Van Heusen seeks to own this winter in style with its latest collection of the season. The latest collection consists of a stylish range of sweatshirts, sweaters, jackets, and cardigans, which are available at the nearest Van Heusen stores all over the country and also across e-commerce platforms as well.

Van Heusen has curated the collection for every winter mood of young modern Indian audiences, who are prone to fashion that comes with comfort and functionality. Signaling their belief in extending the trendiest yet most functional looks of the season, the brand has brought a wide range of stylish, bold, playful, and comfortable winter wear to its customers. Van Heusen has released the campaign on YouTube, which will be further expanding on other digital platforms including Facebook, Instagram, Inshorts, and in-store.

The Creative Director of Van Heusen Mr. Saikat Mitra, comments on the launch saying that Van Heusen is a brand that provides sharp & trendy global fashion for our consumers and they have promoted the coming-together of aesthetics and innovation in all our products. This winter, they have organized bold colors, new-age fabrics blending with superior comfort and style to create ‘The Winter Edit’ – a collection of vibrant sweaters sharp jackets, and sweatshirts to keep you warm. The campaign features the active lifestyle and the bold confidence of the Van Heusen consumer.


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