Enormous Brands, the independent creative agency, bags the communication mandate for Ekdum, Jubilant FoodWorks’ newly launched biryani brand. The mandate includes strategizing, planning, and executing the brand communications for Ekdum, popularizing the brand.
Jubilant FoodWorks Limited (JFL) operates the Domino’s Pizza and Dunkin’ Donuts restaurants in India. Ekdum is their recently announced restaurant chain selling biryani, utilizing the popularity of the rice-based dish among Indian diners. Last year, the food services company came up with Hong’s Kitchen – a casual Chinese dining offering. Enormous brands hold the communication responsibilities of Hong’s Kitchen as well which they took up a year ago.
“It is exciting to be the official brand communications partner for ‘Ekdum’ and continue our partnership with Jubilant FoodWorks. The idea is to exploit our expertise in taking up ingenious brand campaigns for increasing their online activity and thus helping the brand to reach goals. We are strategizing to integrate creativity with quality content and media, to deliver unique ideas. We look forward to a long-term association with Jubilant FoodWorks Limited to achieve desired results,” Ashish Khazanchi, managing partner, Enormous Brands commented after signing the mandate with the new brand.
Enormous Brands as a new age advertising agency offers communication services to brands across categories. Enormous Brands has previously associated with other big names such as Reliance Capital, Tata AIG, Hotstar, Facebook, and Samsung. Enormous Brands has recently partnered with Reliance General Insurance (RGI) planning for a different approach to repositioning the brand in the new circumstances. As being digital becomes the new normal everywhere, for Enormous brands it’s a clear opportunity to establish the RGI’s new philosophy of Tech+ Heart.
The results were promising as the consumers loved the brand’s fresh approach. This recent success is a clear indicator of the brand’s positioning in the market. The video campaign reached over 6 million views within the first week of launch across all channels.