Enormous wins the complete communications mandate of Nuvoco


Nuvoco outsourced all of its telecom operations to Enormous. Nuvoco is India’s fifth largest cement group, having acquired the LaFarge Cement and Emami cement brands, spanning 11 cement plants with a strong manufacturing footprint. Its vision is to “build a safer, smarter and sustainable world”.

The first group of 45-day training programs, attended by her 21 women from surrounding villages, took place at the Hojobera Cement Factory. Course content includes both theoretical knowledge and practical application experience, such as bricklaying, plastering(interior), spatula (interior), tiling masonry (floors and walls), PCC work, etc. The training program has been evaluated and accredited by the Institute of Engineers, Jamshedpur (India) and there are plans to expand this program to other regions of the country where Nuvoco operates.

Finolex Wires and Cables has granted full communications authority to Enormous of Mumbai. From social media creatives to digital campaigns, media, and innovation, managing a brand’s digital presence is a daunting task. His
Chirag Shah Vice President of Nuvoco said: We believe that your company is the first agency of ideas with the right strategy and balance of digital communication. The idea is to build a connected consumer experience across all brands. The potential creative opportunities that exist in the cement industry are both challenging and exciting. We intend to strengthen brand loyalty through long-term strategic and creative thinking. We are very excited to work with Nuvoco’s very strong team.

Sandeep Patwardhan, Executive Vice President of Enormous, said:
“Finolex has a long history of instilling trust in Indian consumers across generations. We wanted to work with a company that could provide a unified communications solution that would allow us to: We were looking for a partner who shared our brand mission and had a unique idea and approach. We believe it will help enhance our ability to communicate with our target customers in an impactful and relevant way,” said Amit Mathur, Senior Vice President of Sales and Marketing, Finolex Cables.

Finolex Cables claims to be the leader in the FMEG category with products such as wires, cables, switches, fans, LEDs, switchgear, water heaters and space heaters. Finolex Cables has cemented its reputation as a leader in innovation and a quality manufacturer, constantly modernizing its technology, modernizing its production facilities and maintaining the highest standards of quality and service.

Enormous Brands claims to be India’s largest independent creative agency. It works across mainline, digital, and content to provide customers with communication his solutions. The
mandate applies to all his Nuvoco brand strategy, mainline creative and digital.

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