October 2024, India, Essilor®, the leading brand in prescription lenses worldwide (1), has launched their new Varilux® campaign featuring the India brand face Virat Kohli. The campaign aims to establish Varilux® progressive lenses as a perfect vision correction solution for consumers above the age of 40 affected by presbyopia. (2)
The campaign showcases Virat Kohli as the evangelist and advocate for Varilux® progressive lenses, where he is seen recommending Varilux® to his coach, for sharp vision at every distance.
Invented in 1959 in France, Varilux® is the No. 1(3) progressive lens brand worldwide which offers instant sharp focus (4) from near-to-far. A single Varilux® Lens can combine up to 30 patents (5) and Varilux® XR series™ lens is the latest innovation engineered with AI Technology.
