Facebook warns of revenue growth slowdown despite strong ad sales


Facebook Inc said on Wednesday, earnings growth is expected to “slow rapidly,” sending the media share of the stock to 3.5% in public trading, despite reported strong sales of advertisements.

The warning reflected the company’s rapid earnings on Wall Street, for quarterly earnings, supported by high spending on advertising, as companies built up their numbers to satisfy potential buyers. spend a lot of time and money online.

Facebook said it expects Apple to recently update its iOS operating system to affect its ability to stream ads and therefore spread revenue in the third quarter. The iPhone maker changes the secrets that make it difficult for apps to track users and restrict users from accessing important advertising information.

The company also announced Wednesday that it will require anyone working in its U.S. offices to be vaccinated against COVID-19, joining Alphabet Inc and Netflix.

The number of hard-working people per month has reached 2.90 billion, up 7% from the same period last year, but researchers have lost hope of 2.92 billion and are prominent slow growth in three years, according to IBES data from Refinitiv.

The slow growth of users is recognizing and highlighting the challenges of participation as the world opens up. But more importantly, Facebook is most exposed to Apple’s privacy changes and it seems is starting to have an impact on the future starting Q3, said Ygal Aronian, an analyst at Wedbush Securities.

Brian Wieser, Global President of GroupM’s Business Intelligence, said all social media companies will grow more slowly in the second half of the year and that more robust business warnings will be needed in June and July for anyone who sees a “diminished value”.

Facebook’s total revenue, including ad sales, rose 56 percent to $ 29.08 billion in the second quarter from $ 18.69 billion a year ago, clearing the company’s comparisons. the researchers, according to the researchers.

Its advertising revenue rose 56 percent to $ 28.58 billion in the second quarter ended June 30, Facebook said. It showed a 47% increase in price to advertising.

In the third and fourth quarters of 2021, we expect revenue growth to continue to grow year on year as we move into periods of rapid growth he added. lea. Dave Wehner, Chief Financial Officer, in the income statement

Earnings in the second quarter doubled to $ 10.4 billion or $ 3.61 per share. The analysts estimated a profit of $ 3.03 per share.

In a meeting with researchers, CEO Mark Zuckerberg focused on another passion for the company: the “metaverse.”

 “Facebook is looking at an SF brand,” said Sophie Lund-Yates, a prominent Hargreaves Lansdown researcher. “This is more than an ambition for Facebook right now … if the idea is to be conceived, it could be a revenue-generating asset.”

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