National, May 7, 2026: Healthy snacking brand, Farmley brought together consumers across the country for its 30-day ‘Daily Fuel Challenge’, generating over 1000 user-created recipe reels, 4.5 million+ views, and 7,000+ follower growth during the campaign period. The initiative saw participation from 50+ creators and consumers, culminating in 27 winners across multiple engagement tiers.
Structured as a month-long digital challenge, the initiative encouraged participants to create and share one recipe reel a day using products from the Daily Fuel Box. Participation ranged from everyday home cooks to creators with audiences exceeding 200,000. The limited-edition Daily Fuel Boxes were sold out during the campaign period, with over 500 boxes sold within a month.
At the centre of the campaign was a guided consumption model. The Daily Fuel Box combined curated products with recipe cards, a wooden easel, a ceramic bowl, a scoop, and a bingo-style tracker, simplifying how consumers could incorporate seeds and mixes into their daily routines and addressing a common category gap between purchase and sustained usage.
Designed around repeat engagement, the challenge introduced 30 recipe prompts and a visual progress format that encouraged consistency over a fixed cycle. Several participants completed all 30 days, reflecting sustained engagement beyond typical short-term digital campaigns.
As the challenge progressed, participants began interacting, exchanging ideas, and amplifying each other’s content, informally building a community often referred to as the ‘Intentional Food Club’. By linking consumption with content creation, the Daily Fuel Challenge reflects how healthy snacking brands are increasingly using participation-led formats to drive both engagement and sustained product usage.
About Farmley
Farmley is centered around the idea of making snacking more wholesome, healthy and indulgent, based on the goodness of dry fruits. In today’s world, customers are caught in the conflict of choosing between boring, bland healthy snacks, and guilt ridden unhealthy tasty options. We aim to evolve consumers’ relationship with snacking, allowing them to indulge freely in delicious snacking options, minus the guilt. Farmley is reimagining dry fruits and nuts in lip-smacking flavours and innovative snacking formats. Our roasted Peri Peri Makhanas, Thai Chilli Cashews and Delightful Date Bites are winning hearts as well as taste buds across the country. Our deep sourcing mechanisms, in-house production facilities and an innovative R&D team helps us come up with unique products that have the best of health & taste in every bite. Endorsed by former Indian cricket captain, Rahul Dravid, Farmley is emerging as the most loved new age wholesome snacking brand.
